Featured Selections: SOHO Books (Small Office Home Office)
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Guerrilla Marketing for the Home-Based Business |
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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup. Other books in the series include: The Way of the Guerrilla : Achieving Success and Balance As an Entrepreneur in the 21st Century, The Guerrilla Marketing Handbook, Get What You Deserve! : How to Guerrilla Market Yourself |
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Guerrilla Advertising : Cost-Effective Techniques for Small-Business Success |
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At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media. Teeming with anecdotes about past and current advertising successes and failures, Guerrilla Advertising will entertain readers as they learn the nuts and bolts of cost-effective advertising for their small business. |
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The Home Office and Small Business Answer Book : Solutions to the Most Frequently Asked Questions About Starting and Running Home Offices and Small Businesses |
| Solutions to the most frequently asked questions about starting and running home offices and small businesses. Attard provides detailed information on raising money, finding customers, pricing services, getting paid, managing your time, creating business opportunities, and more. | |
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199 Great Home Businesses You Can Start (And Succeed in for Under $1,000) |
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From the self-employment experts, the latest information on the best money-making businesses that can be operated from home--more than 120,000 copies sold. The authors tell readers everything they need to know to start any of 95 high-income, easy-to-enter, fast-growing home-based enterprises. Other books by Paul & Sarah Edwards include: Making Money With Your Computer at Home, Working from Home : Everything You Need to Know About Living and Working Under the Same Roof, Finding Your Perfect Work : The New Career Guide to Making a Living, Creating a Life |
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Million Dollar Home-Based Businesses : Successful Entrepreneurs Who Have Built Substantial Enterprises from Their Homes |
| A 255 page paperback profiling a group of very successful entrepreneurs who have built million dollar businesses from their homes. | |
Our Price: $14.95 |
Modern Moonlighting : How to Earn Thousands Extra Without Leaving Your Day Job |
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This one-of-a-kind book provides practical ideas on how to achieve financial freedom by using hidden talents--from teaching night classes and desktop publishing to selling homemade crafts and sitting for pets. Woodson includes profiles of real-life moonlighters, hints on how to moonlight without burning out, and quick reference tables of the key elements of each business venture. |
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