Resource Channel
Public Relations Resources
The Resource Channel Public Relations Resources Website features information, books and resources on public relations and advertising. Click on any of the links below to go directly to the resource website.
- Advertising Channel - Features direct links to a broad range of business advertising such as Direct E-Mail Advertising, Print Magazine Advertising, Direct Mail Advertising, Internet Classified Advertising, Internet Banner Advertising, Website Promotion Services, Press Release Services and Direct Mail Mailing Lists.
- Business Wire International media relations wire service.
- Company News On Call A complete & up to the minute one year, archived database of all stories appearing on PR Newswire from participating companies.
- Corporate Communications Studies - This site has a searchable database of more than 1,400 PR corporate communication and public affairs products, services and organizations. It also has a free year-long calendar of hundreds of events in these fields.
- e-mail: MEDIA A comprehensive listing of worldwide media contacts and their electronic mail addresses.
- Internet News Bureau - Press Releases sent to over 2000 media professionals.
- Jupiter Communications - Web marketing research site.
- Miyamoto's Public Relations Resource Resource for public relations practitioners, and for college students aspiring to enter the profession.
- Museum of Public Relations Learn about how ideas are developed for industry, education, and government, and how they have been successfully applied.
- PR Central - Online News and Intelligence resource site.
- PR Web Devoted to publishing and retrieving press releases including articles and case studies on PR.
- Press Access Inside information on editors, publications, editorial calendars, and PR opportunities.
- Public Relations Agencies on the Internet
- Public Relations Society of America
Books on Public Relations (In Association with Amazon.com)
- Value-Added
Public Relations : The Secret Weapon of Integrated Marketing by Thomas L. Harris,
Phillip Kotler - This crossover book links public relations with integrated marketing
communications, the most important marketing concept of the times. Its is the first book that specifically examines how dozens of the world's leading marketers from IBM and Microsoft to Coca-Cola and McDonald's use public relations to add value to their marketing programs. Harris has compiled some of the most creative and interesting case studies in this business. PR beginners and experienced professionals will enjoy the insights into some of the best campaigns in recent years. 272 Pages. List Price: $37.50, Our Price: $26.25, You Save: $11.25 (30%) - 101 Ways to Promote Yourself by Raleigh Pinskey - Ralph Pinskey offers readers a crash course on how to get the attention they need. This book reveals the insider secrets learned from years of experience and how these low-cost, high powered techniques can carry them to the top of their market and beyond. 393 Pages. List Price: $5.99, Our Price: $4.79, You Save: $1.20 (20%)
- Dartnell's Public Relations Handbook by Robert L. Dilenschneider (Editor) - 465 Pages. List Price: $29.95, Our Price: $23.96, You Save: $5.99 (20%)
- Electronic Public Relations (Wadsworth Series in Mass Communication and Journalism) by Eugene Marlow, Janice Sileo (Contributor) - A guide to the use of electronic technologies for public relations purposes both in domestic and international spheres, with examples, interviews with expert practitioners, and a brief history of each application. List Price: $20.95 Our Price: $16.76, You Save: $4.19 (20%)
- A Guide to Preparing Cost-Effective Press Releases (Haworth Marketing and Resources : Innovations in Practice & Professional Services Series) by Robert H. Loeffler, Mary P. Daley (Designer) - Loeffler reviews the basics of press release writing, gives examples of successful press releases, and explains how to set up an ongoing press release program that provides effective publicity at very low cost. 116 Pages. Our Price: $39.95
- Connecting Online : Creating a Successful Image on the Internet (Psi Successful Business Library) by Gregory R. Sherwin, Emily N. Avila - The authoritative technical voice from a Webmaster in the trenches combined with sensible marketing strategies of a PR maven is a combination I've not seen in any "market yourself online" volumes. Most PR masters who don't know their Web technology well enough, and most top-flight Web people don't know much else. 470 Pages. List Price: $21.95, Our Price: $17.56, You Save: $4.39 (20%)
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